The man’s got 20.000+ Facebook-fans, 54.000+ followers on Twitter, 34.000+ RSS Subscribers, 1.000.000+ views on his Youtube-Channel
and that’s not all
In February alone he made $47,639 (In profit) from affiliate marketing. Auch!
When a friend suggested me to start listening to this affiliate guy called Pat Flynn over at smartpassiveincome.com, my first thought was “what’s the domain again?”, “smartpassiveincome.com?… Just..Another..Affiliate blog…”
Upon visiting his website to see what he was all about, I noticed that he had published a bunch of nice well-written and in-depth posts and guides to help other affiliates and bloggers make money.
I caught myself continuously returning, to read yet another post, and yet another, and …well you get the picture. I ended up with a bit of a man-chrush on the guy, and here’s what I like about him:
Who is Pat Flynn?
Moreover he has chosen to build his business with transparency and honesty as key values, which is very refreshing in an online marketing field often characterized by blurry or directly misleading advice as the majority of the “make money online guys” usually put more work into making money online, than teaching it.
Pat Flynn has managed to build an amazing community and platform for himself, with an arsenal of efficient channels from which he runs his business by distributing his knowledge to a tight community of highly engaged followers.
Let me break down for you what I think we can learn from Mr. Flynn
The Content and Marketing Strategy behind SmartPassiveIncome.com
Make Your Content Stick
When was the last time you read a really a good blog post and benefited from it?
It doesn’t happen very often right? If you can remember a really good post you recently read, please share it in the comment-section.
My point is that most articles we read around the interwebs are great-headlines and low quality content.
That sounds really amazing and quite impossible. But I stubbornly believe that a lot of bloggers have the skills and knowledge to produce high quality content. The barrier is time as it takes MUCH longer time to produce these articles, compared to writing a quick “10 common SEO mistakes you should avoid”-post .
When I say Quality Posts, I think of something like:
- THE backlinks Strategy That Works – Pat Flynn (With Screencast and Illustrations) 1569 Comments
- The Ultimate Guide to Finding and Using Images On Your Blog (2500 words + many illustrations) 127 Comments
- WordPress SEO: The Only Guide You Need By Glen Allsopp (3000 words + many Illustrations) 350 Comments
Want more examples? Check out my post with 28 examples of amazing content! and get inspiration to create even better content.
In a cloudy industry, transparency is gold
I have a background as an online marketing consultant, and used to attend a bunch of fancy seminars and hear a lot of “How a blue button increased our revenue with 750% overnight”.
Every time I hear someone give a big and broad speech about how awesome they are, I catch myself thinking “Yeea… that sounds great. But experience has taught that it’s not always as amazing as it sounds”. It feels super-arrogant of me writing this, but my blindness for presentations are purely based on facts and experience.
Every month Pat posts an overview of his income stream, with details on how much he has earned, which sites made the money, what kind of offer has generated his revenue and how much he spend.
This makes him honest and credible to me, and gives him a clear Unique Selling Proposition, that differentiates him from other affiliates. Take a look at the reports for yourself.
And even though he has an huge audience now while making a killing online, he’s still responding all emails and still producing high-value-content. So, don’t be fooled by blog that he’s got. He’s still, he’s still Pat from the block! (Tweet This)
Create different types of content, for different types of audience and situations
Some things are just easier to get into your head when you watch the instructions on video.
That goes for affiliate content as well, and Pat has chosen to give his most practical advice through Youtube-clips. For instance: “How to make a Cool Facebook Landing Page” and “How to do Link Building” and so on.
So, different types of content for different types of lessons – right?
The Smart Passive Income iPhone App
Does is really make sense to make an iPhone app, when you’re just a blogger? My first thought was that it seemed like over-kill, but upon downloading Pat’s I saw how he gathers all his different content, from podcasts, to tweets and blog posts, in one single app, in a way that actually made sense. (I noticed later on that Pat also co-owns an iPhone Developer company.).
Now I can access all his different stuff in different situations, with a single click. Brilliant move! (I wonder if I should get one myself one day…) To sum all this up in one lesson; Do multiple types of content, get an app if you have enough content, and, well, do as Pat. (Godin does it too…)
Pat Flynn talks a lot about being everywhere, which brings me to my next point…
When I am driving or walking through the city I can listen to his podcasts. When taking the train, I can read his blog posts. When I am working on my laptop I watch his videos.
This is so smart and yet so basic! Everyone can (and should, including myself) do it.
Pat has really understood where to leverage the most from his content and make it available to as many people as possible, on as many platforms as possible.
If you look at all the “Super-affiliates” today, they seem to have one thing in common and that’s their very own free of charge E-book.
These E-books are great marketing weapons and bait to get email-subscribers, as well as affiliate-commission from links inside the book.
Pat has made an E-book about making E-books, with over 25.000 downloads so far.
If you want to create your very first E-book or learn more about the process, the content and the marketing behind it, then your should get his book here.
The Power Of Blog-Series
Blog-series are like ongoing, topic-based blog posts..
Pat created a blog-series called NicheSiteDuel, when the outsourcing-affiliate guy named Tyrone Shum, challenged Pat Flynn for an affiliate duel in niche-sites.
The single rule of NicheSiteDuel is: “Who can profit the most from a Niche site, without using paid traffic”.
If you think the challenge sounds fun and want to learn more about building your own Niche Site can you sign up for it here.
Pat Flynn’s presentation about “How to Stand Out of the Crowd”
What do you think of Pat Flynn’s approach with SmartPassiveIncome?